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the new epidemic.

Sleep deprivation is becoming an epidemic around the world. Regardless of the reasons why Americans are sleep deprived - insomnia, lifestyle, work - it significantly impacts our health. The National Sleep Foundation reports that 50% of Americans claim that sleepiness interferes with their daily activities every week. The NIH estimates that sleeplessness causes $16 billion in annual health care expenses and $50 billion in lost productivity.

Sleep deprivation affects higher-level brain functioning, immune system strength, and moodiness. A Harvard study found that sleep-deprived medical residents made 36% more serious medical errors. Longer term, scientific evidence directly correlates sleep deprivation with high blood pressure, heart failure, diabetes, obesity, anxiety, depression, and other health issues.

Although sleep deprivation and sleepiness are driving people to take action, there is insufficient access to personal sleep information to improve sleep. Arguably, an ideal sleep aid would provide: 1) a measurement of the length, quality, and depth of one’s sleep; 2) real-time feedback when significant improvements are made; and 3) have no harmful side effects or required training. Project SleepSmart™ can accurately track a person's night of sleep, measure actual length, depth and continuity and provide that information to the user.